loss leader

英 [ˈlɒs liːdə(r)]

美 [ˈlɔːs liːdər]

低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n.  低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品

经济

柯林斯词典

• （为吸引顾客而）亏本出售的商品
  Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun

• a featured article of merchandise sold at a loss in order to draw customers
  Synonym:drawing cardleader

双语例句

• That from the brutal loss of our leader we will derive not weakness, but strength;
  我们痛失领袖之后不是变得软弱了，而是更加坚强了；
• Grocery stores often use a loss leader, such as low-priced coffee, to lure customers into the store.
  食品杂货店常常利用诸如咖啡一类的亏本出售的廉价品来招揽顾客。
• This direction can also explain why removing the fixed portion from their card fees makes sense& a loss leader used to pump huge amounts of cash from small retailers into their Square balances.
  这种转变还能解释为什么要从信用卡费用中去掉固定费用，这种亏本买卖可以把大量来自小型零售商的金额汇聚到其Square账户中。
• Companies shift power at the top all the time, but research suggests that the sudden loss of a leader affects a company differently than a smooth transition, such as a successfully orchestrated succession plan.
  公司高层的权力更迭本不足为奇，但研究表明，与周密策划的继任方案等平稳过渡相比，领导者突然离职将给公司带来非同寻常的影响。
• But managers can actually turn the loss of a rule-breaking leader into a positive, says Lisa Penney, a professor of industrial organizational psychology at the University of Houston.
  但事实上，管理层完全可以将违规领导者造成的损失转变为积极的影响，休斯顿大学（theUniversityofHouston）工业与组织心理学教授丽莎•佩妮说。
• Japanese Prime Minister Taro Aso accepted responsibility for the LDP's loss and announced Monday that he is resigning as the party's leader.
  日本首相麻生太郎星期一宣布对自民党选举失利负责，他将辞去该党领导人一职。
• This loss of empathy is not necessarily bad for a leader, to a point.
  从某种角度而言，失去同情心对领导者来说未必是件坏事。
• Even though a primary leader may be disgraced, or the loss of a leader to sickness or death may come as an upsetting blow to the organization, the true leadership network stays intact.
  即使主要领导者因丑闻而名誉扫地，或者身患疾病，甚至不幸亡故，导致公司整体遭遇重创，但其核心领导体系可以毫发无损。
• NEW YORK-Back in the simpler, more innocent mid-1990s, Internet searches were seen as a loss leader.
  在90年代中期，互联网搜索业务并不被看好。
• It is unwise to go in with "loss leader" prices.
  以“低价倾销吸引顾客”进入市场是不明智的。